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Weekly News Digest
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May 26, 2015 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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D&B Integrates Data Within Oracle Data Cloud Platform
In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. The data is curated from more than 30,000 international sources and is compiled into 700-plus targetable attributes to form a comprehensive view of audiences so B2B digital marketers and advertisers can identify and reach customers and prospects online. They can also use it to find trends and data patterns.“Data is central to nearly all business decisions companies make today, including how and with whom companies grow profitable relationships,” says Michael Bird, general manager of D&B’s NetProspex. “By making our data available to marketers when, where, and how they use it, Dun & Bradstreet is helping businesses better understand and score existing and potential targets to effectively engage the right people with the right content, priming them for optimal and long-lasting business relationships.” For more information, read the press release.
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Brandi Scardilli
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