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Weekly News Digest
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April 24, 2014 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
CLICK HERE to view more Weekly News Digest items.
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D&B Boosts Database Functionality With Social Data
D&B acquired Fliptop’s social data matching business unit, allowing the integration of Fliptop’s aggregated public web and social data with D&B’s proprietary data and analytics. Now D&B can associate social profiles with businesses in its database so customers have a more comprehensive view of people and businesses and are able to prioritize leads and targets in order to expand relationships.“Introducing rich social data that matches people with public profiles to the 230 million businesses in our database will offer our customers an edge in an increasingly digital sales and marketing environment,” says Bob Carrigan, D&B’s president, CEO, and director. Fliptop will continue to be an independent, nonaffiliated company. Source: Dun & Bradstreet
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Brandi Scardilli
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