|Weekly News Digest
April 5, 2012 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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Consumer Surveying Conducted Via Google
Google Consumer Surveys is a new business-facing product that makes custom market research easy. It enables companies to ask questions and retrieve quantitative results quickly, accurately, and cost-effectively. Companies have already been using the service to research everything from online shopping behavior (Lucky Brand Jeans) to gluten-free baking mixes (King Arthur Flour) and to assess brand awareness (Timbuk2) and inform product development (479 Popcorn). Google shares the money these companies spend with publisher partners. Publishers get paid for hosting surveys. A number of publishers, such as The Texas Tribune, the Star Tribune, and Adweek have already started running these microsurveys on their sites.
The microsurvey service is implemented on publisher websites. Users see a prompt that offers a choice between answering a market research question or completing another action specified by the publisher (such as signing up for an account or purchasing access). All responses are completely anonymous—they aren’t tied to your identity or later used to target ads.
Prices start at 10 cents per response. Surveys can target the entire U.S. internet population or custom audiences. Surveyors can specify how many responses they want.
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