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Weekly News Digest
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August 22, 2019 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
CLICK HERE to view more Weekly News Digest items.
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Choice Rolls Out White Paper on the Importance of Marketing for Academic Libraries
Choice, a publishing unit of ACRL, released a white paper, “Implementing Marketing Plans in the Academic Library: Rules, Roles & Definition” (registration required). It “offers a practical definition of library marketing and examines why it’s integral to successful operations and strong fiscal support.” In addition, it “provides an outline of library marketing strategies and identifies proven follow-through tactics. The work describes specific, actionable steps different types of libraries can take to build effective, sustainable marketing programs that will promote a library’s services, resources, and instruction over the long term.”For more information, read the press release.
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Brandi Scardilli
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