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Weekly News Digest

March 12, 2012 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. CLICK HERE to view more Weekly News Digest items.

CIVICTechnologies Launches CommunityConnect

CommunityConnect is a SaaS (software-as-a-service) solution that helps public libraries knowledgeably allocate money for resources, services, and collection development by predicting people’s needs and interests, neighborhood by neighborhood. By combining market segmentation data with a library’s patron and checkout data, CommunityConnect helps libraries find new customers, increase services, address low literacy rates, compare service areas, and perform market research, among other features.

According to Marc Futterman, president and CEO of CIVICTechnologies, CommunityConnect helps libraries do three critical things: understand their community, predict what people are interested in, and deliver relevant services. This customer-driven approach to library service is based on analyzing and combining different data sets, including census data, library data, and market segmentation data. The result is an interactive web-based software solution that helps library staff build the right mix of collections and services to meet customer needs.

Source: CIVICTechnologies