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Weekly News Digest

March 12, 2012 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view more Weekly News Digest items.

CIVICTechnologies Launches CommunityConnect

CIVICTechnologies, a provider of market segmentation and geographic information system (GIS) data and solutions to libraries, announces the launch of CommunityConnect following successful pilot projects at several libraries including Las Vegas-Clark County Library District in Nevada, Topeka & Shawnee County Public Library in Kansas, and Skokie Public Library in Illinois, among others. CommunityConnect will be demonstrated at the PLA Conference in Philadelphia, March 14-16, 2012

CommunityConnect is a SaaS (software-as-a-service) solution that helps public libraries knowledgeably allocate money for resources, services, and collection development by predicting people’s needs and interests, neighborhood by neighborhood. By combining market segmentation data with a library’s patron and checkout data, CommunityConnect helps libraries find new customers, increase services, address low literacy rates, compare service areas, and perform market research, among other features.

According to Marc Futterman, president and CEO of CIVICTechnologies, CommunityConnect helps libraries do three critical things: understand their community, predict what people are interested in, and deliver relevant services. This customer-driven approach to library service is based on analyzing and combining different data sets, including census data, library data, and market segmentation data. The result is an interactive web-based software solution that helps library staff build the right mix of collections and services to meet customer needs.

Source: CIVICTechnologies

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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