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Weekly News Digest

October 6, 2011 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

CCC Introduces Mobile Licensing Tool

Copyright Clearance Center, Inc. (CCC) developed an in-app licensing toolkit for RightsLink Plus and Premium-enabled Publishers to add licensing to their iPad or iPhone apps. On the iPad or iPhone, as well as for traditional online environments, RightsLink allows a publication’s customers to conduct licensing transactions of all kinds without ever leaving the rightsholder’s website.

The first installation of the toolkit adds a “get permissions” option within the iPad/iPhone app for CHEST, the highly regarded peer-reviewed journal of the American College of Chest Physicians (ACCP). When a reader of an article on the iPad or iPhone version clicks on the share button at the bottom of the app, among the short list of usual options is one offering “Get Permissions.” Clicking that link opens a CCC branded widow tied to the RightsLink service enabling a full range of options to secure additional rights that is synchronized with an individual’s account.

According to Ned May, Outsell, Inc. vice president and lead analyst, “Increasingly, knowledge workers and other professional content consumers are migrating from the desktop PC to a range of mobile devices that include various smartphones, and now to the iPad. With this development of a ‘RightsLink-in-an-app’ tool, CCC has taken a strategic path to follow content users wherever they go in order to deliver efficient and convenient licensing solutions.”

May wrote in a recent Outsell article, “For researchers with the content they want and the occasional need to share this content formally, CCC’s embedded link is perfectly placed. Occupying scarce and therefore precious real estate within the sharing functionality of an iOS app, this ‘Get Permissions’ link sits alongside other standard workflow tasks…as such, it is a simple extension of an existing practice yet perfectly positioned to succeed. It would be surprising if this solution or something similar didn’t become ubiquitous for every paid content provider targeting mobile devices.”

Source: Copyright Clearance Center, Inc.

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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