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Weekly News Digest

April 19, 2012 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view more Weekly News Digest items.

Baker & Taylor and Findaway World to Launch Audiobook Platform

Baker & Taylor, a distributor of digital and physical books and entertainment products, and Findaway World, LLC (Findaway), the creators of Playaway, Playaway View, and Catalist Digital, announced plans to launch a robust digital audiobook platform for public libraries and retailers later this year. The partnership leverages Findaway’s extensive digital audiobook catalog and existing Catalist Digital platform with Baker & Taylor’s Axis 360 digital media platform to create a seamless mobile listening experience available for libraries, patrons, and consumers—from audiobook selection to download.

“Our partnership with Baker & Taylor furthers our mission of simplifying access to digital content, and just as importantly, underscores our ongoing commitment to serving public libraries and their changing needs,” said Mitch Kroll, co-founder and CEO of Findaway.

Libraries can look forward to a new alternative in digital content delivery that focuses on ease-of-use, digital and physical collection development, and the ability for administrators to manage digital content at an individual or group level. George Coe, president of Baker & Taylor Library & Education, adds, “The expansion of Axis 360 will provide the strongest digital media platform to libraries worldwide, enabling patrons to consume digital content wherever they are, whenever they want.”

Not only will this partnership directly affect library patrons’ listening experience, it will also provide immediate benefits for the world of retail. David Cully, president of Baker & Taylor Retail Markets and Executive Vice President of Merchandising and Digital Media Services, explains, “This joint venture complements our current eBook offering beautifully. Consumers will now be able to access digital audio content quickly, easily, and effectively on the device of their choice.”

Source: Baker & Taylor and Findaway World 

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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