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Weekly News Digest
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January 14, 2002 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today.
CLICK HERE to view more Weekly News Digest items.
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Ask Jeeves Integrates Teoma Search Results
Ask Jeeves Web Properties, a division of Ask Jeeves, Inc., has announced that it has successfully completed the integration of Teoma search technology into Ask Jeeves (http://www.ask.com). Teoma, which was acquired by Ask Jeeves in September 2001, is a next-generation search technology that uses advanced algorithms and its proprietary "Subject-Specific Popularity" to generate what is claimed to be "the most relevant and authoritative results on the Web." The company hopes that Teoma's technology, combined with Ask Jeeves' extensive audience reach and user-friendly interface, will help to solidify Ask Jeeves' position as a top search property.According to the announcement, since introducing the results last month, Ask Jeeves has seen a 25-percent increase in the number of times a user selects a search result on the Ask.com results page. Site abandonment has also decreased by 15 percent. Teoma's search results on Ask.com are featured under the heading "You may find my search results helpful." Steve Berkowitz, president of Ask Jeeves Web Properties, said: "Previously, Ask Jeeves was very good at answering general questions, but we needed to improve our relevance for specific or rare queries. With Teoma's results we can now better satisfy the needs of our users." Ask Jeeves also operates Teoma.com (http://www.teoma.com), in beta until the second quarter of this year, as a stand-alone Web site. (For more information on Teoma, see the August 20, 2001 NewsBreak by Richard W. Wiggins at http://newsbreaks.infotoday.com/nbreader.asp?ArticleID=17526) Ask Jeeves will also integrate Teoma into its suite of syndicated search products, currently used by companies such as About.com, iWon, MSN, and Lycos. Source: Ask Jeeves Web Properties
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Brandi Scardilli
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