|Weekly News Digest
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AWS Implements Amazon Location Service for the Safe Use of Location Functionality
Amazon Web Services (AWS) introduced Amazon Location Service, which helps its customers add location functionality to their apps while keeping user privacy safe and data secure. According to the press release, “With Amazon Location Service, customers can embed location functionality in their applications using data from location-based service (LBS) providers Esri and HERE Technologies to provide maps, points of interest, geocoding (converting location information to a point on a map), route planning, geofencing (creating virtual perimeters), or asset tracking.”
The press release continues to say that “due to privacy and security compromises, cost-prohibitive pricing, and a difficult integration process, many companies face significant barriers when integrating location functionality into their applications.” The new service “lets customers control what access providers have to a customer’s confidential data [and] cost-effectively implement location-based features. … Amazon Location Service removes customer metadata and account information from queries before they are sent to an LBS provider, and sensitive tracking and geofencing information never leaves a customer’s AWS account (unless they choose to share it). Additionally, the Amazon Location Service licensing terms do not grant Amazon or third parties the rights to sell or use a customer’s location data for advertising.”
For more information, read the press release.
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