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Weekly News Digest

September 11, 2014 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

APO Debuts Social Media Analysis Reporting for African Press Releases

APO (African Press Organization) introduced a full social media analysis reporting service for press releases in Africa. It is complimentary for APO’s clients so they can measure the social media response to their press releases, including social media volume, geographic locations, and major influencers. Monitored sources include Twitter, Facebook, YouTube, Google+, Flickr, and more than 3 million RSS feeds.

The reports also provide data on the reach and spread of potential primary and secondary audiences of social media posts, geographical visualizations of Africa’s demographic conversations about press releases, and information such as the degree to which press releases influence the intended audiences based on a Klout Score.

Source: APO

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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