|Weekly News Digest
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A Look at Non-Library Book Clubs
Arvyn Cerézo writes the following in “Why Are More and More Brands Creating Virtual Book Clubs?” for Book Riot:
[H]ere’s the most intriguing thing that came out of the pandemic: businesses that are not necessarily bookish in nature also started their own virtual book clubs. One such company is MUD\WTR, a coffee brand that launched its book club back in January. …
Chico’s, a clothing brand, also took a leaf out of someone’s book. The clothing store for women relaunched its Chico’s Book Club in March. … The book club’s rules are more lenient (they want you to do it on your own terms), and most sessions can be done online or in-person.
These brands pivoting toward bookish territory definitely sparks some intrigue and so it raises the question: what’s the deal?
For more information, read the article.
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