|Weekly News Digest
March 10, 2003 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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Google Introduces Content-Targeted Advertising Service
Google has announced a new content-targeted advertising service that extends advertiser reach and makes Web pages more useful by replacing untargeted ads with relevant, sponsored links. According to the company, this results in an improved user experience and increased revenue for Web site publishers.
Content-targeting technology applies the precision of search advertising to the rest of the Web. Google identifies the meaning of a Web page and then automatically serves relevant ads. This extends advertiser reach, provides users with highly relevant ads, and enables Web site publishers to monetize content pages. Charter participants include Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, The Miami Herald, and The Philadelphia Inquirer) and HowStuffWorks. Content-targeted ads also appear on Google Groups, Google's search site for online newsgroups.
"Google remains committed to developing services that bring significant value and return on investment to our advertisers, partners, and users worldwide," said Eric Schmidt, Google's chairman and CEO. "Through superior relevancy and simple design, Google's many innovations connect people to the world's information and enhance the overall user experience of the Web."
Serials Solutions Signs Sales Agreement with R.R. Bowker
Serials Solutions, a provider of e-journal-access products, has announced the signing of an international sales agreement with R.R. Bowker. Through this partnership, Bowker's international sales force will sell Serials Solutions' entire line of products in all countries outside of the U.S., Canada, Australia, and New Zealand.
"We've had great success selling our products throughout North America and are seeing increasing demand for our services internationally," said Chris Pierard, co-founder and director of sales for Serials Solutions. "With R.R. Bowker as a partner, we're in a better position to let librarians overseas know about all of our e-journal access tools and provide the kind of support that libraries expect from Serials Solutions."
"This is a terrific breakthrough for international Bowker customers, because it helps libraries maximize the visibility and value of their electronic journal subscriptions," said Michael Cairns, president of R.R. Bowker. "The partnership with Serials Solutions is another key component of our strategy to help connect library professionals and researchers to their local library catalogs and collections."
Source: Serials Solutions
FluentMedia Partners with Financial Times for Global Content
FluentMedia, a content-licensing agency of Tribune Co., has broadened its supply of international news and commentary with the addition of the Financial Times to its list of information providers. Effective immediately, FluentMedia customers will receive articles from FT as part of their premium daily filtered-news feeds.
FluentMedia licenses editorial content to corporate clients for use on their intranets, extranets, and public marketing sites. The more than 300 custom-filtered full-text articles from FT are drawn from the newspaper's London, U.S., European, and Asian-based editions. As an added value, FluentMedia customers will receive content posted throughout the day on the FT.com Web site, including Web-only features and articles published between editions of the newspaper. This online feed includes more than 100 stories, bringing the daily collection of FT articles to approximately 400.
"We're pleased to be able to offer our clients news and analysis from one of the most respected publications in the world," said John Twohey, general manager of FluentMedia. "This new partnership extends the reach of the Financial Times within corporate America, and it strengthens FluentMedia's already deep coverage of the international marketplace."
Michael Geach, U.S. director of content sales and licensing for the Financial Times, said: "We are pleased to offer FluentMedia clients access to globally focused business news and analysis from the Financial Times. This partnership between respected news organizations will benefit audiences seeking premium editorial insight and perspective from authoritative and trusted brands."
The Financial Times joins other international sources whose content is available through FluentMedia. These include The Wall Street Journal, Associated Press, the Economist Intelligence Unit, and COMTEX. FluentMedia also draws news articles from the foreign bureaus of the Los Angeles Times, The Washington Post, Chicago Tribune, USA TODAY, The (Baltimore) Sun, and dozens of other U.S. newspapers.
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