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Northern Light to the Rescue
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Posted On October 17, 2013


Corporate customers who are questioning whether they can afford Factiva may have an answer in Northern Light Business News. For those who cannot afford Dow Jones & Co.’s DJX portal (which is now the only way to access Factiva), Northern Light is launching its Factiva Customer Rescue Program. From Oct. 17, 2013, to Jan. 31, 2014, Factiva customers can obtain a Northern Light Business News license for $96,000 per year for “unlimited enterprise subscriptions in future renewal periods,” according to the press release.

David Seuss, CEO of Northern Light, says the rescue program is an effort to aid clients who are “reporting huge cost increases for DJX compared to their previous stand-alone Factiva pricing.” The price increases are “just staggering,” he continues. Factiva customers learned of the new subscription costs in September, leaving them with “enough time to budget but not so much time to investigate alternatives,” according to Seuss.

As part of its rescue program, Northern Light will “replicate existing Factiva queries, search alerts, and distribution lists for seamless migration” to its service, all at no charge, according to the press release.

Northern Light Business News offers comprehensive search of 5,000 business-focused sources, including “online business news, newswires, and industry authority blogs,” says Seuss. He adds that Northern Light does not “play the source count game”; it excludes nonbusiness coverage such as sports and consumer info. “We only cover business technology, the actions of government that impact business, [and] economic news—the things that you care about if you’re trying to track your competitors or your customers or your industry,” he says.

Seuss describes Northern Light Business News as “very rich in industry trade news.” It harvests 40,000 news stories worldwide every day. With its 18-month archive, clients have access to 15 million stories that have deep industry perspective. “In each industry, Northern Light has identified the key sites that really represent the best news, the quickest news, and the most insightful presentation of that news, and that is what our search results are very rich in.” The full-text index of stories is updated every 15 minutes, which Seuss says is very current for tasks other than real-time stock trading.

Northern Light Business News includes “strategic dashboards for user groups, personalization, bookmarking, alerting, collaboration, [and] extensive admin and reporting systems,” according to Seuss. Its customized news portal uses the client’s branding, and it can be deployed in 45 days. Its single sign-on is “really helpful for the client because users can come into the portal and we can personalize [it] for each user, even if there’s 50,000 of them,” says Seuss.

Able to work at the enterprise scale (there are 70,000 users at its biggest client), Seuss says Northern Light knows “how to work with IT in large companies, how to deal with security [and] user authentication.” It can “operate on both sides of the firewall,” he says. “Prior to DJX, several Northern Light SinglePoint clients switched entirely from Factiva to Northern Light Business News for their market intelligence and intranet news solutions,” so the product has been vetted by large corporations for their intranet, market intelligence, and customer intelligence applications.

With its ability to “get to the good stuff fast,” Northern Light’s Factiva Customer Rescue Program will result in “a substantial savings compared to the old pricing of Factiva,” says Seuss. “Compared to the new pricing, it is a huge savings for the client.”


Deborah Poulson is interim acting editor of NewsBreaks and Information Today.

Email Deborah Poulson
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