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Northern Light Adds Market Intelligence Centers
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Posted On February 28, 2005
Northern Light has announced it is adding industry Market Intelligence Centers (MIC) to its subscription-based Business Research Engine (BRE). The new centers, reached via a click from the BRE service and available at no extra charge, concentrate the most important content for an industry in a concise, easy-to-use site that provides daily updates and dynamic querying. The first industries to be launched are Chemicals, Energy, Environmental, Oil & Gas, and Mergers & Acquisitions. Aerospace & Defense and Pharmaceuticals Market Intelligence Centers will be released over the next 2 weeks. Approximately 50 MICs are planned over the next year, corresponding to the classifications for industries, business functions, and regulatory issues on the BRE.

The MICs provide the most important news, analysis and commentary, company information, and resource links for an industry or issue. Each MIC draws content from Northern Light's business research database of 70 news wires, 1,400 trade journals, newspapers, and tens of millions of pages from the "Business Web," which are editorially selected sites of high quality for business research.

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Energy Industry Center
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The MICs feature Live Queries, which are professionally edited and elaborate saved searches that in many cases contain 30 or more search terms. Live Queries can also be saved as Search Alerts by users from the Live Query results pages, which is a handy option for users that want e-mail alerts when new material is available. Northern Light's editorial staff reviews each industry and segment of industry every night for that day's news, picks important stories, and then deploys the updates by the next morning to the relevant MIC. The editors also test and tune the Live Queries and confirm the Web links each day.

C. David Seuss, CEO of Northern Light, said: "We have concluded that often the most effective outcome for the user is to have an experienced researcher do the research work so that the user has the best possible experience and access to information. The Market Intelligence Centers are created and updated by Northern Light's expert team of information professionals and are the most effective tools available for monitoring competitors, industry trends, new technologies, and regulatory issues."

Seuss added: "In the last few days we have shown the Market Intelligence Center test sites to a half dozen potential corporate clients and the reaction has been very positive in every case. Some customers have asked us to expedite their industries; others have asked about private versions that would be highly customized to their corporate environment."

Seuss confirmed that two clients have already deployed the centers to their executives—C-level corporate officers. One client, a director of e-business and Internet services for a large public company, commented on deploying MICs to the executive suite, "The value sells itself." Seuss said others judged the MICs to be "slick," and "very cool and very fast."

The MICs may look very familiar to those who remember the first incarnation of Northern Light (prior to its purchase by Divine, Inc.; Seuss purchased the company back in April 2003 at Divine's bankruptcy auction). Seuss explained: "The Market Intelligence Centers are what we used to call RivalEyes, and before that Special Editions, which was the real name closest to our hearts because we used that for years before trying, without the emotional commitment a name change requires I think, to switch to the term RivalEye. We still like the name Special Edition, and almost called them that this time. RivalEyes/Special Editions were one of the predecessor Northern Light's (V1 as we call it) most successful products."

There is a preview site open to the public for the Market Intelligence Centers at http://www.centerformarketintelligence.com. Visitors who are not subscribers to BRE can browse the Market Intelligence Centers, read the abstracts, use the Web resources, but are not able to view the full text of the selected articles or execute the Live Queries.

The standard versions of the Market Intelligence Centers are included in the base licensing fee for the BRE at no additional charge. Private custom versions are quoted on a case-by-case basis. The price of the BRE is $36,000 for enterprise-wide licensing. Also, there is a five-person seat option for BRE for $2,500 and an individual option for $50 per month, both of which have access to the MIC's. Free 30-day trials are available to individuals, and enterprise trials can be obtained by contacting Northern Light directly (http://www.northernlight.com).

The company's products include the Northern Light Enterprise Search Engine, the Northern Light Business Research Engine featuring Market Intelligence Centers, SinglePoint Market Research Engine, as well as search application professional services and development. Northern Light has built and installed more than 200 custom enterprise search and market intelligence applications. All products use Northern Light's patented, proprietary clustering engine, classification engine, and subject taxonomy.


Paula J. Hane is a freelance writer and editor covering the library and information industries. She was formerly Information Today, Inc.’s news bureau chief and editor of NewsBreaks.


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