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Monitoring What’s Up at Euromonitor
by
Posted On May 1, 2007
There's a new (inter)face at Euromonitor International, the global business information research firm. The company recently launched a new Web interface for its flagship resource, the Global Market Information Database (GMID). But, this is just the first step toward complete data and analysis integration for the company. The new platform is part of Euromonitor's wider strategy to provide a single, integrated delivery gateway to all of its content.

In the past, an enterprise client that subscribed to vertical industry content—for example, food, cosmetics, or healthcare—had to link elsewhere to separately access its GMID subscription. Now, the content sets can be searched together with a single point of access. With the new platform, Euromonitor has also provided many new user tools and functionality, such as viewing related statistics, converting and manipulating data, and downloading options. In addition, new security features provide each person with a personal password.

Company representatives said that the portal has been in development for the past 2 years and all work on it was done in-house, not using licensed or acquired technology. The company did user surveys, worked closely with existing clients, and provided beta access. It hopes to have all clients transitioned to the new system by this summer.

The new interface organizes content into industry, country, and consumer page views, making the search for statistics, market research reports, company information, and business information more intuitive. Users can easily browse and navigate through the menus and categories. "In the past, users had to know what they were looking for," said one company spokesperson. "Now, even if you're not sure of what you need to know, it's all right in front of you."

Kathleen Dreyer, business electronic services librarian at Columbia University Library, said it is definitely a more intuitive interface. "In the past, our users didn't know what to do. They got stuck. Even the search function was hidden in the old interface," she said. The old version looked "outdated." Now, users will be able to create custom graphs and charts, save PDFs, and download easily to Excel.

She said that many of Columbia's graduate and M.B.A. students ask for Euromonitor by name. "It has good brand recognition." Some students have corporate work experience and have used it already. She said the GMID is a very heavily used product, not just by the business school but also by students and faculty in the school of international and public affairs.

The library's contract renewal for GMID was coming up, so they tested the new interface and will be changing over to it after the spring semester. The library is also adding many additional countries to the 130 it subscribed to before. "GMID isn't a cheap database," she said. "But, there's nothing else as comprehensive for consumer market data."
Dreyer also said she appreciates that Euromonitor has beefed up its customer support recently. "And, they're interested in the academic market and value us—a lot of business vendors aren't."

In case you're not familiar with it, Euromonitor International's GMID provides business intelligence on countries, consumers, and industries. It offers integrated access to statistics, market reports, company profiles, and information sources. Check it out if you want to know information such as the global wine market, the future of coffee in China, or health trends shaping the development of dairy products.

GMID offers a range of international market research:

  • More than 1 million country, market, and lifestyle statistics
  • 4,500 market research reports
  • Global reports
  • Country reports
  • Company reports
  • Market-share and brand-share rankings
  • 3,000 company profiles
  • 35,000 business-information sources
  • 205 countries, with extended coverage of 52

Founded in 1972, Euromonitor International is a privately owned company with offices in London; Chicago; Singapore; Shanghai, China; and Vilnius, Lithuania. It has a team of more than 600 in-country analysts worldwide. The company's customers include manufacturers, retailers, distributors, investment banks and consulting firms, marketing and advertising firms, trade organizations, public and government libraries, and academic libraries and business schools. In addition to its enterprise products, Euromonitor sells reports via credit card on its own site (www.euromonitor.com), where it also provides some interesting summary market data for free. Its content is also available through information distributors, such as Dialog, LexisNexis, and others.


Paula J. Hane is a freelance writer and editor covering the library and information industries. She was formerly Information Today, Inc.’s news bureau chief and editor of NewsBreaks.


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