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Weekly News Digest

March 15, 2004 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

infoUSA Opens Database Access to Small Businesses

infoUSA, a provider of proprietary business and consumer databases and sales and marketing solutions, announced the launch of Sales Genie, its sales lead solution designed exclusively for small businesses and salespeople. For a $250 monthly subscription, infoUSA will provide small businesses access to its database of 250 million individuals and 14 million companies—information previously available only to large companies.

The new turnkey sales solution enables small businesses to generate targeted business and consumer leads via a dedicated computer that is installed at each customer site. Customers will be able to generate leads using several geographic and demographic selects, as well as important metrics, such as business size, number of employees, and credit rating.

infoUSA introduced Sales Genie in Tampa, Fla., at a full-day event in early March, and plans to roll out the product in a similar fashion to other selected markets nationwide over the coming year. The company is also lobbying for an exemption to the federal do-not-call list for businesses with less than 100 employees.

Source: infoUSA



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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