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Weekly News Digest

August 11, 2011 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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bitly Acquires Twitterfeed

The bitly service helps web users collect, organize, shorten, and share links. It is available via its website, browser extensions, mobile web, and numerous third-party tools integrated with its open public API. All links shared via bitly allow users to view complete real-time traffic and analytics data. It also powers more than 10,000 custom short URLs and offers an enterprise analytics service that helps web publishers and brands grow their social media traffic. For years, it has worked closely with Twitterfeed to enhance its social media publishing tools by integrating bitly’s branded short links and real-time data. Now bitly has acquired Twitterfeed.

According to the announcement, “the publishing workflow provided by Twitterfeed constitutes a core part of the bitly ecosystem. Along with other products (such as SocialFlow and dlvr.it) that use bitly to share content and track engagement, Twitterfeed is both creating and consuming gobs of bitly data every day. We also look forward to bringing the enhanced sharing functionality of Twitterfeed directly to bitly.com. We are already hard at work with the Twitterfeed team thinking through ways that combine our efforts to make the social web a better place.”

Source: bitly



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