|Weekly News Digest
September 6, 2012 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.
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ZoomInfo Expands Coverage, Develops New Technologies
Business information provider ZoomInfo reached a new milestone, expanding to include detailed, just-verified profiles of 65 million businesspeople and 6 million businesses. The new totals represent annual growth of more than 20% in the company’s comprehensive coverage. The increase in its B2B data gives ZoomInfo’s customers—marketers, sales professionals, and recruiters at companies such as Google, Oracle, and Ranstad—a constant source of up-to-date, deep information about prospects, including middle managers and other decision makers and small- to medium-sized companies, both public and private.
Yonatan Stern, ZoomInfo’s founder, CEO, and chief scientist, said the company has been extending its web crawling and data extraction platform by running millions of real-time queries of major search engines and integrating the results into its data streams.
The company’s popular ZoomInfo Community Edition product also supported the increase in profiles. It provides free access to ZoomInfo in exchange for a user’s automatic contribution of current business contacts. Each week, 50,000 users contribute more than 200,000 new contacts and updates, helping ZoomInfo constantly improve its coverage.
ZoomInfo’s detailed profiles include:
- Email addresses that are automatically validated every 90 days
- Complete and accurate contact information, including direct phone numbers
- Education and employment histories
- More than 10 years’ worth of web articles, including items no longer available elsewhere
- Industry, company revenues, staff size, SIC codes, and NAICS codes
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