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Weekly News Digest

October 2, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Zinio Offers a Free 'Read Green Initiative'

Zinio launched The Read Green Initiative to the public. This program is designed to increase the consumer awareness and use of digital reading alternatives. Many prominent magazine publishers have teamed up with Zinio to offer up to 50 million free annual subscriptions to the digital versions of more than 200 publications at www.goreadgreen.com. Free subscriptions are limited to one per person.

The Read Green Initiative was inspired by a growing number of efforts to improve the environmental performance of magazines. These include increasing the recycling of magazines, improving newsstand efficiency, and using more environmentally friendly paper. The company says its research has shown that one of the main reasons consumers enjoy reading digital magazines is because they feel like they are doing something good for the environment.

A limited number of the publishers’ magazines will be available on www.goreadgreen.com at no cost. Visitors can also buy a subscription to these digital titles and more on The Read Green Initiative site. A portion of the proceeds for all sales made will be redeemed in exchange for eco-unit credits that will contribute to the greening of school and university campuses, through the planting of trees, to commemorate Earth Day 2009. The full suite of Zinio publications will still be available for sale at www.zinio.com.

Zinio is a provider of digital publishing products and services. Zinio offers publishers new circulation and revenue growth opportunities through its offerings from marketing programs that include customer acquisition, retention, and cross-promotion to seamless production services, a robust ecommerce engine, and extensive digital delivery, circulation, and fulfillment services.

Source: Zinio, LLC



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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