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Weekly News Digest

October 9, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

YouTube Adds Retail Links

Do you love that song on the YouTube video? Just hit the "click-to-buy" button, and it’s yours.

YouTube just announced its first steps into the world of ecommerce. The click-to-buy links are available on the watch page under the video along with the other community features Share, Favorite, Comment On, and Respond To. Viewers can now buy products including music, movies, and books that are related to the videos they watch on YouTube.

For starters, links from iTunes and Amazon.com are being embedded on the videos from companies such as EMI Music and Electronic Arts. YouTube bills this venture as "just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube." The goal is to present useful, relevant products to "a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos," according to the YouTube blog announcement.

The new ecommerce links are now only available to users in the U.S., but plans are in the works to go global after the viability is proven with the domestic community. Parent company Google, Inc. bought YouTube in 2006 for more than $1.7 billion.

Source: YouTube (www.youtube.com)



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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