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Weekly News Digest

October 15, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Tool Offers Publishers a Way to Enhance and Build Reader Interest Online

MPS Technologies (www.mpstechnologies.com) recently introduced a new tool called BookStore Discovery that is designed to let publishers make their book content discoverable and accessible to a wide audience. It also allows publishers to retain control of the content and to continue to use the payment process on their Web sites to enhance the user experience and build reader interest online.

Ravi Singh, CEO of MPS Technologies, explained that publishers of ebooks today face unique challenges, including keeping pace with technological changes, evolving book formats, maximizing investments, and driving a deeper relationship with their online customers.

BookStore Discovery consists of the following four modules: Browse Inside (to let readers browse limited content via the publisher’s site with navigation to the shopping cart and other functionalities just a click away); Search Inside (to let users search for specific terms within the full text of the book); External Search Engine Indexing (to let publishers’ content be discovered from users’ desktops and preferred search engines); and Widget (to give publishers and users the advantage of sharing the ebook with others via blogs and social networking sites).

Source: MPS Technologies



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