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Weekly News Digest

March 29, 2010 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

TimesCast Daily Video Service Shows NY Times’ Videos and How They’re Chosen

The New York Times produces more than 100 original videos per month, featuring breaking news and analysis, as well as enterprise and investigative reporting by Times journalists around the world. TimesCast, an original daily video news program, offers an inside look at the top stories The New York Times is following each day. TimesCast will be available every weekday from 1 p.m. to 2 p.m. Eastern time at the top of the NYTimes.com homepage; the video will also be available on the NYTimes' mobile site (http://mobile.nytimes.com).

Each daily TimesCast program takes viewers inside The New York Times newsroom and includes the editors' daily Page One meeting and discussions between editors and reporters about the stories they are covering that day. Daily video segments and an archive of TimesCast segments from previous days will be available at www.nytimes.com/timescast.

"This is another example of our continuing emphasis on video, which represents one of the largest growth areas in digital media," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. "This series offers a new branding opportunity for advertisers, giving access to an engaged audience on the homepage and in multiple locations on the site and on mobile."

FedEx is the advertising sponsor for the launch of TimesCast. The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player and a 15-second midroll ad unit within the video.

Source: NYTimes.com



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