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Weekly News Digest

April 9, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Thomson Gale Introduces Demographic Tool for Libraries

Thomson Gale (www.gale.com) has introduced a new online resource called DemographicsNow Library Edition that is designed to offer public and academic libraries an affordable geographic business-intelligence solution. This business database is new to the library market and includes demographic estimates, consumer expenditure, and retail sales potential for all levels of geography across the U.S. It aims to meet the information needs of students studying entrepreneurship and business and of small-business owners. It is provided in conjunction with SRC, LLC (www.extendthereach.com) of Orange, Calif., a developer and provider of geographic business-intelligence technology and solutions.

DemographicsNow Library Edition generates easy-to-read HTML reports that can be saved in Acrobat format or emailed for later retrieval, including standard reporting in four major categories: summary, comparison, ranking, and mapping. In addition to business use, it can also provide cultural patterns and sociological trends in cities around the U.S.

The demographic information available in DemographicsNow Library Edition is for the U.S., with additional countries and increased database capabilities to be added in the coming months. Librarians may purchase DemographicsNow Library Edition as a stand-alone product or as a complement to Thomson Gale’s Small Business Resource Center. To view this resource and its capabilities, visit www.demographicsnow.com/library.

Source: Thomson Gale



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