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Weekly News Digest

April 5, 2022 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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The Mellon Foundation Unveils New Branding

The Mellon Foundation’s president, Elizabeth Alexander, issued a statement on the organization’s new visual identity. She writes:

Creating a new visual identity, core vocabulary, and messaging platform is the work of many months and many minds. When we at the Mellon Foundation began undertaking this work, we had just announced our new strategic direction—one that articulated a new approach in our institutional thinking, and a new assessment of both our grantmaking and our operations through the lens of social justice. What needed to come next, we knew, was a transformation of how we communicate to the world who we are and what we do, and how the world comes to understand our values and our work. Our identity—the identity of the Mellon Foundation—needed pristine clarity on what we stand for, what work we support, and what we seek to achieve: justice in the arts, culture, and humanities today; and justice in our collective future. We wanted to communicate the metaphorical exclamation points of these extraordinary efforts, and celebrate the successes they signify.  

The new brand identity you see now—on our website, in our communications, and everywhere that bears the Mellon Foundation imprimatur—reflects an intensive and at times even provocative creative collaboration. … At every stage, we were asking ourselves this question: how do we integrate who we have been into who we have become—and who we hope to be?    

For more information, read the statement.



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