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Weekly News Digest

March 11, 2014 — In addition to this week's NewsBreak(s), the editors have compiled the Weekly News Digest, featuring stories from the week just past that you should know about. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view all of this week's Weekly News Digest items.

SIIA Releases Marketing Survey Results

The Software & Information Industry Association (SIIA) reported the findings of “The Software Division Marketing Industry Report,” its annual survey of more than 100 marketing executives. Key results include the continued high use of social media in corporate marketing (92%), the increased use of mobile marketing (37%, up from 25% last year), and the increased ability to measure online marketing efforts’ ROI (64%, up from 55% last year). SIIA members can log in to the SIIA website to view the complete report.

The survey found that mobile marketing increased product usage for 25% of respondents, and 30% said mobile has expanded one-to-one contact with customers. “It also appears that as marketers continue to assess how to best use social media, they are increasingly focusing on implementing it as a brand awareness tool,” says Rhianna Collier, VP of SIIA’s software division. Marketing executives now focus on efficiency because ROI can be easily determined, she says.

“Despite the overwhelming use of social media and digital marketing tools, our survey demonstrates that there is still no replacement for face-to-face contact,” according to Collier. She notes that conferences and in-person events still yield the most ROI for marketing executives.

Source: Software & Information Industry Association



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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