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Weekly News Digest

December 19, 2013 — In addition to this week's NewsBreak(s), the editors have compiled the Weekly News Digest, featuring stories from the week just past that you should know about. Watch for additional coverage to appear in the next print issue of Information Today.

CLICK HERE to view all of this week's Weekly News Digest items.

Research Portal Aggregates IT Analysts’ Posts

Northern Light launched Listen… from Northern Light, a research portal that tracks information technology (IT) analysts’ posts on blogs, Twitter, and SlideShare. It offers a single point of access to 1.5 million posts by more than 2,000 analysts at 200-plus IT industry research firms.

IT analyst relations professionals, competitive intelligence professionals, product managers, and marketing communications managers can now track IT analysts’ opinions on companies, technologies, and industry developments. They no longer have to wait for analysts to release reports; they can research news as it happens from a broad range of sources.

The portal offers alerts on companies or topics for easy monitoring. It is integrated with Northern Light Business News, which searches 5,000 business-focused sources, white papers from 600 IT products and services companies, and a calendar of IT analyst events featuring more than 1,000 conferences, webinars, and podcasts.

“Because industry analysts are such influential thought and opinion leaders in the IT sector, it is critical that companies with a vested interest in IT markets, products and trends have a means to quickly discern analysts’ publicly-available views on a wide range of topics,” says C. David Seuss, Northern Light’s CEO. “IT analysts can strongly influence which products are purchased and which ones are not, so it is mission-critical for IT products and services companies to have a substantial amount of published content from the analysts available to them.”

Source: Northern Light



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli

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