|Weekly News Digest
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R.R. Donnelley Acquires Journalism Online and Press+ System
R. R. Donnelley & Sons Co. announced that it has acquired Journalism Online, LLC and its Press+ offering, which enables publishers to seamlessly integrate a paid content engine with their websites. Journalism Online's Press+ system supports publishers as they offer audiences a mix of free and subscription-based premium content.
Journalism Online is managed by two of the company’s cofounders, veteran digital-media leaders Steven Brill, founder of The American Lawyer magazine and Court TV, and L. Gordon Crovitz, a former Wall Street Journal publisher. According to a Donnelley representative, the Journalism Online team has become part of R.R. Donnelley.
The Press+ offering enables publishers to offer readers a mix of options for subscribing to premium content, including metered and mobile/tablet access, enhanced site functionality, out-of-market access and more. The system also provides publishers a variety of ways to engage readers with paid content, such as day or week passes, print/online bundles, monthly or annual subscriptions, and others that even allow readers to receive credit for previous day passes as they select a longer-term subscription.
“Our publishing customers continue to develop multichannel advertising and editorial strategies and Press+ provides a valuable tool for monetizing content,” says Thomas J. Quinlan III, RR Donnelley’s president and CEO. “We provide solutions across the entire breadth of the publishing supply chain, from content creation and digital asset management through subscription solicitations, processing and renewals. Press+ enhances our offering and opens new avenues for publishers to generate incremental subscription and advertising revenue.”
Crovitz says, “The scalable Press+ model enables publishers to quickly test and implement a variety of content distribution strategies. Our experience demonstrates that publishers using Press+ for metered access to web sites and other digital products retain their online ad revenue and readership while adding a valuable revenue stream from online subscriptions.”
Source: R. R. Donnelley & Sons Co.
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