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Weekly News Digest

December 11, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Quintura Offers Customizable Options for Web Publishers

Quintura (www.affiliates.quintura.com), provider of a visual-based site search solution for online content publishers, announced new features for its publishing affiliates. These customizable options, which include the incorporation of icons and banners into the search cloud and the addition of three new "morphology" dictionaries, are designed to offer an enhanced user experience and higher click-through rate for advertisers.

Quintura’s site search solution, which offers web publishers a patented, site search platform with intuitive, visual search and navigation based on neural networks, has been enhanced with new customizable options including the following: 

  • Cloud Images—A new interface enables publishers to embed images and banners (i.e., brand logos and advertisements) in the search cloud. When users mouse over an icon or search term, it expands into a banner, dramatically increasing the click-through rate in tests.
  • Icon Blink—To attract users to images within the search cloud, Quintura now offers publishers customizable special effects, including blinking icons to help boost click-through rates. 
  • Stand-alone Search Bar Option—The stand-alone search bar enables publishers to link Quintura Site Search to a separate webpage so that when search terms are entered, a new window opens, displaying the full-range of search results. 
  • Color Customization¬—Additional color options allow publishers to customize all aspects of the site search display to match their website. 
  • Language Localization—A semantic search engine, Quintura has added French, Italian, and Spanish morphology engines, in addition to the existing English, German, Portuguese, and Russian systems, producing more contextually accurate search results in a variety of languages and locations.

Quintura has developed a unique monetization model that will soon be available for digital publishers. The site search is free for web publishers through an advertising revenue-sharing agreement and is also available on a subscription basis. Quintura, Inc., founded in 2005, is a U.S. company with research and development offices near Moscow.

Source: Quintura, Inc.



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