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Weekly News Digest

October 23, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Quintura Launches Site Search Solution in U.S. Market

Quintura (www.affiliates.quintura.com), a provider of a site search, analytics, and monetization platform for online content publishers, announced the official launch of its site search into the U.S. market and the awarding of its first U.S. patent.

Quintura has developed a hosted site search platform that provides intuitive, visual-based search and navigation for site visitors. The websites of consumer magazines, such as Maxim in the U.S. as well as Russian Newsweek and Cosmopolitan in Russia have been the first to implement Quintura’s visual-based search on their websites. So far, more than 1,000 publishers have registered to use Quintura’s site search solution. The company has a monthly audience of 10 million site visitors.

Quintura site search can be easily and immediately implemented to monetize banner ad placements along with sponsored ad links. Publishers can increase advertising revenues by delivering more ad impressions as driven by users’ behavior as they mouse over keywords in the Quintura cloud.

Awarded on Oct. 14, Quintura’s first U.S. patent was for a search engine graphical interface using maps and images. The patent validates technology based on neural network techniques to improve the contextual accuracy and relevance of search results. Quintura currently has several other patents pending.

Quintura’s entrance into the site search market adds new features for web publishers and users. These include enhanced back-end analytics for its publishing affiliates. New analytical tools give publishers real-time access to their site search information, including search term rankings, trends, and analyses for identifying new content requirements based on search interest.

The site search solution is also available to content publishers who do not wish to use its advertising features as a service. It is offered on a subscription-fee basis.

Source: Quintura, Inc.



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