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Weekly News Digest

March 5, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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ProQuest CSA’s Marketing Toolkit for Public Libraries Makes Its Debut

ProQuest CSA (http://proquest.com) just launched a free Library Marketing Toolkit for public librarians, who are facing many challenges today: limited purchasing budgets and resources (and training patrons on how to use them), as well as creating awareness about public libraries and their role in meeting information needs.

"This toolkit is an outgrowth of work we've done with a number of libraries and consortia to develop marketing strategies that build awareness and desire for the library's online collections," said Lynda James-Gilboe, vice president of marketing and customer support for ProQuest CSA. "We created ads and press releases, but more importantly, we helped these libraries position their resources versus the open [W]eb. We felt it was such valuable information that we're now sharing it with all libraries."

The Library Marketing Toolkit combines how-to advice from Beth Dempsey (library marketing expert, speaker, and author) with print and digital marketing collateral materials to boost patrons' awareness of their public libraries' online resources. The program's components include the following:

  • A how-to guide on marketing a library's online resources
  • Sample database descriptions in user-friendly language that patrons will understand
  • A customizable promotional flyer and advertisement
  • A customizable press release template
  • The Getting Started Demo, a digital ad that can be downloaded to the library's home page

"ProQuest CSA gave me a great opportunity to ‘consult' with thousands of libraries and help them break down barriers between them and their patrons," said Dempsey. "I think anyone who uses this kit and pays attention to its messages will get better at viewing the library from the patron's point of view. Once you've conquered that, it's so much easier to communicate what the library has to offer."

The Library Marketing Toolkit, which is now being mailed to public libraries across the U.S., can also be downloaded from the ProQuest Web site (http://il.proquest.com/division/libraryadvocacy.shtml).

ProQuest CSA, part of Cambridge Information Group (http://cambridgeinformationgroup.com), was formed in 2007 when CSA acquired ProQuest Information and Learning.

Source: ProQuest CSA



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