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Weekly News Digest

April 2, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Prenax Acquires Basch Subscriptions

Prenax, Inc. (www.prenax.com), a wholly owned subsidiary of the global subscription agency Prenax Global, has acquired the shares of Basch Subscriptions, Inc. They will continue as separate entities. There will be no merger of brands, and customer service and systems will continue as before. N. Bernard "Buzzy" Basch will continue as president of Basch Subscriptions and will join the management team of Prenax Global. Basch cited the commonality of focus and service orientation as key to the decision to join forces with Prenax. Basch plans to use the international span and the size of Prenax to broaden and strengthen service options for its customers. The merger gives Prenax the opportunity to expand its base in the U.S.

The Prenax Group is a global B2B subscription-management company headquartered in Stockholm, Sweden. Founded in 1991, Prenax maintains operations in Sweden, the U.S. (New York, Boston, San Francisco), the U.K., and France. Prenax, Inc. has 16 employees, while Prenax Global has more than 80.

Basch Subscriptions, based in Concord, N.H., is a subscription-management company founded in 1995. Basch serves the government, medical, and corporate markets and academic, public, and school libraries. Basch has 25 employees.

Source: Prenax, Inc. and Basch Subscriptions, Inc.



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