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Weekly News Digest

December 31, 2007 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Outsell Reports on Social Media Market Intelligence

Outsell, Inc. (, a syndicated research and advisory firm for the information industry, has released a new report estimating the worldwide market for Social Media Market Intelligence (SM-MI) at more than $80 million in 2007. The companies in this segment provide turnkey systems that harvest social media content from blogs, message boards, websites, social networks, product review sites, consumer review sites, and online public forums.

According to Outsell, the top players represent approximately 80% of the market with Nielsen Online (BuzzMetrics) ranked first, followed by TNS Media Intelligence/Cymfony, Biz360, Factiva, LexisNexis, Umbria, and Collective Intellect. In addition, Outsell expects companies like Radian6, Andiamo Systems, and CARMA to add depth to the market with lower-priced automated offerings.

Outsell said that social media (also known as consumer-generated media and user-generated content) is influencing the startup of new search, tracking, software, and analysis products and having an impact on traditional product areas such as media monitoring, PR, and media management software. Outsell’s market analysis takes an in-depth look at companies that supply SM-MI systems, what products and services they provide, demand for these services, and the challenges this market faces. The report, authored by Outsell VP and lead analyst Louise Garnett, is available for purchase on the Outsell site for $895.

Source: Outsell, Inc.

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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