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OCLC Releases New Report on Perceptions of Libraries
OCLC has published a new membership report. Perceptions of Libraries, 2010: Context and Community is a follow-up to the 2005 Perceptions of Libraries and Information Resources. The new report provides updated information and new insights into information consumers and their online information habits, preferences, and perceptions. Particular attention was paid to how the current economic downturn has affected information-seeking behaviors and how those changes are reflected in the use and perception of libraries.
The OCLC membership report explores the following:
- Technological and economic shifts since 2005
- Lifestyle changes Americans have made during the recession, including increased use of the library and other online resources
- How a negative change to employment status impacts use and perceptions of the library
- How Americans use online resources and libraries in 2010
- Perceptions of libraries and information resources based on life stage, from teens to college students, to senior Americans.
The membership report is based on U.S. data from an online survey conducted by Harris Interactive on behalf of OCLC. OCLC analyzed and summarized the results to produce Perceptions of Libraries, 2010: Context and Community, which is available for download on the OCLC website free of charge. Print copies of the report are available for a nominal fee to cover the cost of printing and shipping.
Cathy De Rosa, OCLC global vice president of marketing, principal contributor to the membership report, said changes in the information landscape and the impact of the economic downturn made it important to update the 2005 survey findings.
“Five years is at least one information generation in the digital information age,” said De Rosa. “To put the pace of change in perspective consider that in 2005 there was no Twitter (launched July 2006), Facebook hadn’t opened up to the general public (September 2006), and the first iPhone was still two years away (January 2007).”
OCLC encourages feedback and discussion about the new membership study at https://www3.oclc.org/app/members_report/.
To see other OCLC membership reports, visit http://www.oclc.org/reports/default.htm.
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