|Weekly News Digest
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Nielsen Acquires Bowker Products
Nielsen continues to collect more data than who’s watching what on television: It has expanded its book-related intelligence information through its recent acquisition of Bowker’s market research and commerce solutions products.
These Bowker services will allow Nielsen to measure ebook sales in the U.S. and the U.K. and to analyze demographic data about book sales. Among Bowker’s portfolio of business intelligence solutions now available to Nielsen are PubTrack, Books & Consumers, Global eBook Monitor (which tracks ebook purchases and opinions in 10 countries), and customer service information for booksellers from PubEasy and Pubnet.
Bowker, a ProQuest affiliate, provides bibliographic information and management solutions for the publishing industry and is the official ISBN (International Standard Book Number) agency in the U.S.
“We are committed to elevating the global book industry’s understanding of print and digital book measurement and discovery within an evolving media landscape,” says Jonathan Nowell, president of books at Nielsen. Kurt Sanford, ProQuest CEO, concurs: “By bringing together Nielsen and Bowker analytic services, book publishers will receive the critical data they require … through one tool set from one source, significantly simplifying the collection of business intelligence.”
Nielsen currently studies consumer habits in more than 100 countries to gain insight into global trends.
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