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Weekly News Digest

November 12, 2009 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

New Release of Dow Jones Companies & Executives Now Available

Dow Jones & Co. (www.dowjones.com) launched its newest release of Dow Jones Companies & Executives, a tool designed to help B2B sales and marketing teams take advantage of social selling opportunities to drive sales activity. The company says its release signals an end to cold calling with tools that automatically identify reasons to call companies and easily connect to prospects with a real need.

Using unique technology, it keeps sales pipelines filled by seeking out triggers, or events that signal opportunity within a specific industry. These triggers deliver sales and marketing people a steady stream of fresh leads for companies that might be ready to buy. Triggers such as management moves, product launches, and other significant events are sent via email, helping sales people quickly prioritize their best opportunities.

Once a sales professional receives a lead, Dow Jones Companies & Executives Sales uses patented connection technologies to tap into his or her social networks to identify warm introductions to target organizations, helping to shorten the sales cycle. Utilizing the power of "who you know," Dow Jones has created a comprehensive mapping of key executives based on their work histories. When coupled with contacts listed in an organization's in-house email such as Microsoft Outlook or opt-in social networks including LinkedIn, this mapping can provide a rich path of connections to influential decision makers. The relationship maps highlight connections of varying degrees of separation, from a mutual contact to a third-degree relationship.

The product will be available both as a web application and as a series of widgets for integration into the workflow of Salesforce.com and other CRM systems and of sales portals to drive lead flow, call preparation, territory management, and sales management tasks. For more information about Dow Jones' solutions for empowering the sales force, visit www.dowjones.com/sales.

Source: Dow Jones & Co.



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