|Weekly News Digest
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New Portal Offers Technology News
Yahoo rolled out Yahoo Tech, a portal composed of technology news, reviews, and best practices represented by photos and GIF (graphics interchange format) images. It is designed to accommodate smartphone and tablet users with stories that expand in the current window and collapse when a reader is finished.
Users click on images to access articles in the forms of “bite-sized stories, engaging videos, and stunning photos,” according to Mike Kerns, Yahoo’s SVP of homepages and verticals.
Content is produced by a team of columnists, journalists, authors, TV and radio personalities, and technology experts. The portal offers advertising as sponsored stories that are marked as such.
“There are plenty of technology sites for self-described geeks and corporate techies, but so far, the Web leaves normal folks in the technological dark. Yahoo Tech is the answer,” says Kerns.
Yahoo also recently debuted a Yahoo Food portal featuring topics such as restaurants, healthful food, chefs, and comfort food.
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