|Weekly News Digest
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Milabra Reads and Labels Image Content for Online Media Companies
Milabra (www.milabra.com) launched a web-based image and video recognition engine for online media companies. The new company, based in New York City, also announced a $1.4 million financing round from private investors. Milabra’s engine quickly and automatically "reads" actual images, not image file names or tags. Its advanced technology also adds text labels to images, which increases their value to social media sites, ad networks, and advertisers. Using Milabra, customers can ensure that image and video content uploaded to their sites is appropriate and legal, and they can serve advertisements in context with the image content on the page.
The company says that the following factors distinguish Milabra’s engine from other image recognition technology:
- It can read and label images it has never seen before.
- It can learn to recognize any class of images—from puppies to porn.
- It works with different kinds of image content including photos and video.
- It works at speeds scalable for use with large social media sites and ad networks.
- It is delivered as a suite of web services that media companies can start using right away.
"Monetizing image content effectively should generate millions or possibly billions of dollars. However, the solution has to be able to scale and to work in real time. It also needs to be able to recognize new types of images. The fact that Milabra points multiple recognizers at images, and has designed a scalable system, may solve these problems," said Sue Feldman, International Data Corp.’s vice president for search and discovery technologies, writing in a recently published profile on Milabra.
Milabra’s image recognition engine is the platform for a suite of web services that customers access with one standard integration exercise—more than 14 services include image ad-tagging, copyright protection, duplicate prevention, and adult content filtering. Milabra’s neural network-based image recognition engine builds the value of online media image and video content with a configurable suite of image services delivered via its proprietary platform over the internet.
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