|Weekly News Digest
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Microsoft Live Search Offers Cashback Rewards
Microsoft Corp. (www.microsoft.com) announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback. Key partners including eBay, BarnesandNoble.com, Overstock.com, Sears, Zappos.com, and WPP joined Microsoft Chairman Bill Gates at advance08, Microsoft’s annual advertising customer event, to announce their participation in the new program.
The complete Live Search cashback product portfolio includes more than 10 million product offers from more than 700 merchants, including more than 13 of the top 40 U.S. retailers. The company also announced it has delivered a new Live Search travel destination, Live Search Farecast, making it easy for searchers to find the best travel deals on the web.
Microsoft says the announcements of Live Search cashback and Live Search Farecast signify that commerce queries will be the first of four tasks on which the company will focus. As part of this "Commercial Search" strategy, Microsoft aims to make Live Search the premier search engine for the growing category of search queries that help consumers conduct research and purchase goods or services—those that are critical to merchants aiming to drive online sales of their products.
Live Search cashback, built on technology and partnerships acquired through Microsoft’s October 2007 purchase of comparison shopping site Jellyfish, launched online at www.live.com/cashback. Customers sign up for a Live Search cashback account at the time of their first purchase, accrue ad-funded rebates in their accounts each time they purchase products in the Live Search cashback program, and receive their rebates in their cashback accounts directly from Microsoft 60 days after completing purchases.
The new Live Search Farecast includes technology acquired through Microsoft’s April 2008 acquisition of Farecast, Inc., the travel site known for helping users find the lowest airfares by predicting when to buy. Live Search Farecast results can be found at http://farecast.live.com and via Instant Answers in the main Live Search results page. Microsoft will explore the possibility of also incorporating an ad-funded rebate option for travel services in the future.
Source: Microsoft Corp.
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