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Weekly News Digest

September 25, 2000 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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MediaDNA Announces Alliance with Inktomi

MediaDNA (http://www.mediadna.com), a provider of comprehensive digital rights management (DRM) solutions, has announced an alliance with Inktomi Corp. (http://www.inktomi.com) to provide Inktomi's Internet portal and destination site customers with immediate access to millions of pages of high-value content that would otherwise be unsearchable. As a result, Inktomi Search Engine users will obtain comprehensive, highly accurate search results including "deep Web" content, according to the company.

This enhanced search effectiveness is made possible through MediaDNA eLuminator, a service that iPublishers can use to help make their digital content searchable, even if it's protected. This includes content that might be deeply buried on a site, behind a firewall, in non-HTML formats (such as Adobe Acrobat PDF files), or protected with DRM technologies such as MediaDNA eMediator. eLuminator uses several patented technologies to automatically create more enriched, full-text indexing information. This dynamically created "spider food" allows for optimal relevancy matching of virtually any type of content. According to the company, eLuminator is unique in that, although the search engine has the benefit of full-text searching, the content owners' rights and revenues are in no way jeopardized. This solves the dilemma that has been frustrating content owners: how to protect high-value content on the Internet without making it invisible to searchers. Current users of eLuminator include Powerize, Qpass, ZDNet, and others.

Source: MediaDNA



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