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Weekly News Digest

August 5, 2002 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

MarketsOnDemand Introduces CoreBase Business

MarketsOnDemand, a provider of Internet-derived, permission-based direct marketing information, lists, and data solutions, has announced the introduction of a new and comprehensive B2B marketing database called CoreBase Business. According to the announcement, CoreBase Business is the first integrated multichannel marketing database exclusively targeted to business professionals at work.

Available for both list rental and data overlay (including B2B e-mail address append), CoreBase Business is an entirely 100-percent opt-in file of over 1 million unique business professionals.

"CoreBase Business offers a viable solution for B2B marketers looking to expand their marketing efforts to the online world," said Tony Priore, president of MarketsOnDemand. "We are pleased to be broadening our range of services to now encompass effective business-to-business data solutions."

CoreBase Business data is collected from a diverse network of leading Web sites that provide a constant supply of fresh names to MarketsOnDemand. In addition, the company continually gathers specific information about individuals and their businesses. This information is critical in refining list selection and targeting. CoreBase Business offers many of the most sought-after selects, including but not limited to the following:

City, state, SCF, ZIP code, and carrier route

DMA code and DMA county size


Two- and four-digit SIC Codes

Annual revenue

Number of employees

Office size

Job category

Headquarters/branch designation

As with all MarketsOnDemand lists, CoreBase Business offers 7, 14, 30, 60, and 90-day hotlines for both e-mail and direct mail list rental. Telephone numbers are also available.

Source: MarketsOnDemand

Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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