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Weekly News Digest

April 14, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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MPS Upgrades BookStore Platform for Publishers

As Web 2.0 technologies revolutionize the way publishers market books to their readers, MPS Technologies (www.mpstechnologies.com) announced that it has upgraded its BookStore platform for publishers. BookStore is the digital platform that stores, displays, and sells ebook content. BookStore allows publishers to make their content available online, and it provides them with a number of different business models to choose from. New features on the platform now include the MPS Technologies Widget, a viral marketing tool that enables readers and authors to place book content on social networking sites globally.

BookStore is now fully integrated with social bookmarking sites. Clients are able to update their readers on new titles via RSS feeds and email alerts. The BookStore platform also incorporates an ISBN search, can now sell downloadable audio books, and also helps drive print sales by giving the end user a print purchase option alongside the ebook purchase option.

The upgraded BookStore will also enhance the publishers’ experiences of managing the platform. Publishers are now able to search and manage live titles, QA downloadable files, and access information about live titles at one time.

Source: MPS Technologies



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