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Weekly News Digest

March 5, 2001 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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Luce Online Launches Television Monitoring Service

Luce Online (http://www.luceonline.com) has announced the launch of First Alert Broadcast Service, its broadcast television monitoring system. This service tracks over 3,000 television broadcasts from more than 100 media markets and delivers mentions within an hour of programming.

First Alert Broadcast Service will allow clients to view their television mentions via the Web. They can log in to a password-protected site to see at a glance the number of news mentions received nationally and locally. Each individual mention further includes the broadcast date and time, market, station, affiliate, program name, duration of mention, and the viewership. The service also provides clients with a value of each mention determined by a scale similar to that used when determining advertising equivalency. According to information on the site, Luce Online captures the closed caption to monitor news programs. Pricing is listed as $300 per month for up to three search criteria; scripts are $3 each regardless of length. E-mail alerts are available for an additional fee of $50 per month.

Source: Luce Online

[Editor's Note: According to Burrelle's (http://www.burrelles.com), a leading provider of broadcast monitoring services that offers e-mail alerts with verbatim broadcast transcripts, using closed captioning sometimes presents problems with phonetics and can miss providing full context and some spoken text, such as ad lib material. Another service that offers television monitoring using closed captioning is Infonautics' Company Sleuth (http://www.companysleuth.com), which has a co-branding agreement with TVEyes (http://www.tveyes.com)PJH]



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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