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Weekly News Digest

July 11, 2005 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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Hoover’s Enhances Free Site

Hoover's, Inc., a D&B company, announced a Web site redesign that brings new content and improved navigation tools to nonsubscribers. The enhancements, which are available immediately at http://www.hoovers.com, are a direct response to customer input and mark the unveiling of the company's updated corporate brand identity. Hoover's free site now features new task-oriented functional pathways to its business insight and tools, many of which were previously only available to subscribers. The functional pathways—Research Companies & Industries, Find Business People, and Generate Custom Lists—reinforce that Hoover's offers more than simple searches for specific companies.

Hoover's is also making the content on its free site broader and deeper. Users of the site can now access a selection of Hoover's most-used subscriber tools, including Download to Excel, Build A Report, Build Company List (limited to the first 10 results), and Build Executive List. The company said that the new site more effectively showcases the value of Hoover's and also offers more opportunities for its advertisers and e-commerce partners. Hoover's covers 13 million companies, more than 14 million corporate executives, and 600 industries.

Along with the site enhancements, Hoover's has launched a refreshed corporate brand identity, which is captured in the company's new tagline: "Intelligence. Insight. Results." Hoover's has also updated its logo to feature a one-color design.

Source: Hoover's, Inc.



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