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Weekly News Digest

August 30, 2010 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITI’s Twitter account: @ITINewsBreaks.

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Hoover’s Adds More Email Addresses and Morningstar Equity Research Reports

Hoover’s, Inc. unveiled significant new enhancements to its business information platform, including the addition of 3 million new email addresses through Hoover’s ConnectMail and approximately 1,800 Morningstar Equity Research Reports. Continuing an ongoing evolution that began with the launch of the new Hoover’s platform in March 2010, these enhancements and added functionality give sales and marketing professionals expanded industry insight and more ways to connect with key decision makers and influencers.

Hoover’s has teamed with top industry providers to add more than three million new email addresses to its Hoover’s ConnectMail tool. This gives Hoover’s customers direct access to influencers, middle managers and others who regularly drive purchasing decisions. With this addition, customers now have access to more than 10 million email addresses through Hoover’s ConnectMail to build more targeted lists for direct marketing campaigns.

In addition, Hoover’s has added more than 1,700 Morningstar Equity Research Reports, giving marketers, researchers, and sales executives more knowledge about the companies they are dealing with. These reports include Morningstar’s renowned “Bulls Say/Bears Say” analysis and commentary to help Hoover’s customers have smarter conversations and maintain a consultative relationship with their prospects and clients. Researchers can combine Morningstar’s in-depth analysis with Hoover’s industry and company information to draw more insightful conclusions.

Additional platform enhancements include new downloadable data points for more granular targeting—Owns/Rents, County, Import/Export, Latitude/Longitude, Manufacturing Indicator, and Square Footage. These data points allow customers who are targeting prospects in commercial real estate or facilities services, for example, to determine the commercial and geographic footprint of prospect businesses and streamline territory management. These enhancements help customers to better pre-qualify their prospects. The download ability lets them easily integrate the information within their CRM systems for easy use.

Source: Hoover’s



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