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Weekly News Digest

November 13, 2000 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

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GuruNet Changes Name and Target Market

GuruNet Corp. has announced that it's changing its name to Atomica Corp. (http://www.atomica.com). The name change coincides with the company's decision to extend its information-retrieval and delivery solutions to the knowledge management market and address the needs of corporations.

"Atomica is a dynamic name that more effectively portrays the power, speed, and simplicity of our products, and we believe it is a brand name better suited to our new direction," said Eric Tilenius, Atomica's CEO.

Building on its GuruNet answer engine, Atomica plans to offer a complete suite of Atomica-branded knowledge management solutions early next year. This suite is based on Atomica's Knowledge Warehouse technology, which, according to the company, will deliver accurate and consolidated answers to employees, connecting them with the knowledge they need to make better and faster decisions. Answers will be drawn from the Internet, a company's intranet, or from databases.

The popular GuruNet service allowed Internet users to select a word in a document or application and retrieve its definition or company information. CNET reported that Atomica plans to scuttle its consumer advertising-supported model and target the corporate market instead.

Source: Atomica Corp.



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