|Weekly News Digest
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'Google and Facebook Hate a Proposed Privacy Law
' by Jason Kint
Jason Kint writes the following in "Google and Facebook Hate a Proposed Privacy Law. News Publishers Should Embrace It." for Vox:
While most of America is focused on the presidential vote, Californians have another important decision to make at the polls this November. They’re being asked to approve what will likely become the internet privacy law for the United States.
Proposition 24, also known as the California Privacy Rights and Enforcement Act of 2020 (CPRA), is supposed to expand a landmark California privacy law that passed two years ago; there’s a good chance Californians will approve this one, too. It’s framed as legislation that will better protect their privacy—in particular, sensitive data such as Social Security numbers, race, religion, and health information.
And while the proposed law technically governs the use and sale of data for Californians, California has an enormous impact on the tech industry, which means CPRA will become the de facto law for all of the US.
Which should sound like a good thing for most people. Among other impacts of the proposed law, it makes a point of protecting young people by mandating triple fines for infringements against consumers under age 16. It will allow consumers to restrict the use of geolocation data by third parties, effectively ending practices like sending targeted ads to people who’ve visited a rehab center or a cancer clinic. And it will fund the creation of an agency to protect consumer privacy. …
From targeted advertising to personalization, data does a lot of work online. Unfortunately, two companies dominate data collection and therefore digital advertising. One big question about any privacy laws is whether they actually create more advantages for Google and Facebook instead of leveling the playing field for smaller competitors.
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