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Weekly News Digest

March 10, 2003 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Google Introduces Content-Targeted Advertising Service

Google has announced a new content-targeted advertising service that extends advertiser reach and makes Web pages more useful by replacing untargeted ads with relevant, sponsored links. According to the company, this results in an improved user experience and increased revenue for Web site publishers.

Content-targeting technology applies the precision of search advertising to the rest of the Web. Google identifies the meaning of a Web page and then automatically serves relevant ads. This extends advertiser reach, provides users with highly relevant ads, and enables Web site publishers to monetize content pages. Charter participants include Knight Ridder Digital properties (San Jose Mercury News, Detroit Free Press, The Miami Herald, and The Philadelphia Inquirer) and HowStuffWorks. Content-targeted ads also appear on Google Groups, Google's search site for online newsgroups.

"Google remains committed to developing services that bring significant value and return on investment to our advertisers, partners, and users worldwide," said Eric Schmidt, Google's chairman and CEO. "Through superior relevancy and simple design, Google's many innovations connect people to the world's information and enhance the overall user experience of the Web."

Source: Google



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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