|Weekly News Digest
April 29, 2013 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.
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FirstRain Releases Expanded Set of Analytics Actions for Salesforce.com
FirstRain, a provider of advanced customer intelligence analytics for the enterprise, announced the release of a new set of capabilities to seamlessly raise the efficiency and productivity of the enterprise sales workflow within the salesforce.com CRM platform. Using these unique analytics-based actions, sales professionals can instantly convert useful customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue.
With this new release, users can now do the following:
- Advance sales cycles more quickly by instantly assigning critical FirstRain intelligence into an actionable salesforce.com Task for themselves or their team.
- Easily inject useful context and intelligence into any account view by enriching emerging account developments using account Notes.
- Improve collaboration by instantly sharing impactful developments with their team and colleagues via Chatter or email.
These new capabilities further extend the ways in which salespeople can use FirstRain to take productive action every day by integrating critical activities into the actual places sales people work, including the ability to quickly highlight and share critical information across strategically defined teams, or to easily deploy it within a company’s internally developed sales iPad or tablet applications via the recently launched FirstRain for Touch solution.
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