|Weekly News Digest
September 13, 2012 — In addition to this week's NewsBreak(s), the editors have compiled the Weekly News Digest, featuring stories from the week just past that you should know about. Watch for additional coverage to appear in the next print issue of Information Today.
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FirstRain Announces New Customer Intelligence Solution
FirstRain announced the official launch of FirstRain Performinator, a new subscription-based solution for easily adding strategically tuned customer intelligence to the daily lives of major accounts sales and marketing pros within their existing CRM systems, social enterprise platforms, tablets, and smartphones.
Unlike other intelligence solutions for sales and marketing people, Performinator transforms major accounts sales and marketing teams into well-informed customer intelligence superstars. Performinator does this by delivering precise information that’s been fine tuned for the specific sales and marketing strategy of each customer. This means users only see intelligence at the intersection of a company’s top customers, the business lines and end-markets they sell into, and the important developments that signal money or danger. This is unique and unusually relevant information that transforms each user into a company's go-to expert on their most significant customers.
FirstRain Performinator comprises three drop-in customer intelligence modules that have been designed based on the best practices of top-performing B2B sales and marketing professionals. The standard collection includes the following modules:
- The Personal Intelligence Carousel sits on the homepage of Salesforce.com, SharePoint,or other social enterprise platforms and allows individuals in sales or marketing to easily select, view, and share the intelligence on their top customers and markets that they want to see every day
- The Market Landscape component provides an amazingly deep and detailed view of the companies, markets, and competitors that are influencing your business
- The Account Snapshot delivers a useful dynamically generated brief on any company in your CRM system
Paula J. Hane
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