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Weekly News Digest

April 28, 2008 — In addition to this week's NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers Weekly News Digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of Information Today. For other up-to-the-minute news, check out ITIís Twitter account: @ITINewsBreaks.

CLICK HERE to view more Weekly News Digest items.

Earth Day Now: A Way to Stay Green Year-Round

Although Earth Day on April 22 has come and gone, reducing our individual and group carbon footprints is a quest for many all year-round. That’s why the Ad Council (http://adcouncil.org), Datran Media (www.datranmedia.com), and Zinio (www.zinio.com) collaborated on a sustainable digital media campaign called Earth Day Now to raise environmental awareness in the U.S.

The campaign is environmentally savvy, digital, and paperless; it gives millions of Americans access via email to conservation tips and ways to care for the planet. Although Datran Media has supported the Ad Council in promoting important national issues since 2005, this year it will devote its energy to Earth Share, a federation of nonprofit environmental organizations in the U.S. Among the messages to be distributed is an Earth Share public service announcement via Datran Media Communities publications, enewsletters, and web communities, including MyGreenClick.com and MyCarbonClick.com.

To boost the Ad Council’s reach into the marketplace, Zinio will organize an extension to the Earth Day Now campaign by enclosing support from industry service providers including the Email Experience Council (EEC), the email marketing arm of the Direct Marketing Association (DMA); Datran Media; Yoga Journal; Vegetarian Times; and VIV Magazine. Members will be offered an Earth Day Celebration Package that includes a free subscription to VIV Magazine (a digital, interactive magazine for women), free access to Zinio’s digital classics library with more than 100 literary classics, and free issues (online only) of Yoga Journal and Vegetarian Times.

Source: Zinio



Send correspondence concerning the Weekly News Digest to NewsBreaks Editor Brandi Scardilli
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